The world’s most famous secret agent is heading back to the golf course with a limited-edition set of grips inspired by the 60th anniversary of Goldfinger.
The enduring legacy of James Bond is about to leave its mark on the golfing world. In a partnership that marries refinement and performance, Golf Pride, the industry leader in golf grips, has announced a limited-edition 007-themed grip collection to commemorate the 60th anniversary of Goldfinger. Fans of both Bond and golf can now blend their passions into one, bringing a touch of cinematic flair to the green.
Golf Pride has long been associated with high-performance gear, trusted by over 80% of the world’s top golfers. With this unique collaboration, the brand has ventured beyond the usual boundaries of sports equipment, tapping into the cultural phenomenon of James Bond. The result is a luxurious, meticulously designed kit that celebrates the different Bonds through the decades while maintaining the grip quality that Golf Pride is known for.
The release of this limited-edition kit comes at a time when Bond memorabilia is highly sought after, especially with the recent anniversaries of several key films. The design of the grips takes inspiration from the suave, sophisticated image of Bond, but adds a twist of technical innovation. Golf Pride’s engineers first perfected the performance elements of the grips, ensuring they met the high standards of the company, before layering in the Bond aesthetic. The result is not only visually striking but functionally exceptional, reflecting Bond’s own mix of elegance and toughness.
The grips themselves are a nod to three of the most famous Bonds: Sean Connery, Daniel Craig, and Pierce Brosnan. The lower part of the grip, embossed with the 007 logo, is a tribute to Sean Connery’s portrayal of Bond, evoking the clean, timeless look of a black-and-white tuxedo. The upper grip, with a diamond quilt pattern, mirrors the rugged style of Daniel Craig’s Bond. Bringing it all together is a bow-tie design that pays homage to Pierce Brosnan’s sharp, polished take on the character. These subtle details create a piece of golfing equipment that is as much a collector’s item as it is a high-performance tool.
James Ledford, President of Golf Pride, noted the significance of this collaboration, stating:
While we’re a performance equipment brand at heart, and this grip certainly carries the innovative and high-quality hallmarks of Golf Pride, we really wanted to have fun with this one.
The sentiment behind the project was clear: Bond isn’t just an iconic film character, he’s a lifestyle, one that can be felt even in the precise feel of a golfer’s grip on their club.
Each kit includes 13 custom grips, along with a commemorative gold grip, housed in a collector’s display shaped like a gold bar—an unmistakable reference to Goldfinger. The limited-edition kits will retail for $189 and will be available for pre-sale on 007Store.com starting 1st October.
With its fusion of style and functionality, the James Bond grip collection is a fitting tribute to one of cinema’s most enduring figures. It offers golfers a chance to bring the elegance and flair of 007 to the fairway, all while enjoying the high performance that Golf Pride is known for. Whether as a collector’s item or a practical addition to one’s golfing gear, this unique release is sure to capture the imagination of Bond fans and golfers alike.
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